National TV ad to promote ASPS member surgeons

Mike Stokes and Dustin Harris
05/30/2014 at 12:30PM

ASPS is launching an unprecedented marketing campaign to fight back against encroachment into the specialty by corporate cosmetic surgery franchises and non-plastic surgeons.

The Society’s national television advertising blitz is designed to inform the public about the importance of choosing a board-certified plastic surgeon for cosmetic or reconstructive procedures – and it is bolstered by a call center designed to drive potential patients directly to the practices of ASPS members.

The campaign is slated to debut this summer with commercials on A&E, E!, Lifetime, OWN, Oxygen, Hallmark, TV Land and Bravo – networks popular with women age 35-54.

“The purpose of this campaign is to be proactive and deliver the message that a member of the American Society of Plastic Surgeons brings value to any patient seeking aesthetic surgery,” says ASPS President Robert X. Murphy Jr., MD. “It’s important for patients to understand that there is a Society that represents board-certified plastic surgeons who are available to deliver the highest quality care in the realm of aesthetic surgery. Not only does this campaign bring value to our patients, it also brings value to our surgeons by helping to promote their practices.”

Referral Source

A key element of the ambitious initiative is the call center, which will field inquiries through a toll-free number featured in the ads – and then immediately route live calls to ASPS members’ practices based on ZIP code and type of procedure requested.

The call center has been fully integrated into the Find a Surgeon tool, so it’s important for ASPS members to update their contact information and procedures offered to reap the benefits of the campaign.

To update your Find a Surgeon profile, just follow these steps:

1. Log into your member account on the ASPS website

2. Navigate to the MyAccount tab

3. Scroll down to the primary office address field and make sure your information is up to date. Click "Change" to make any edits.
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4. Please make sure your primary office phone number is current. Without a phone number, the call center will not be able to transfer calls to your office.
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5. Under the Membership Overview tab, check your practice type and practice demographic information to make sure it is correct.
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6. Click on the "Update My Procedures" link and make sure your procedures are up to date.
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7. In the pop-up box, please check off the procedures you perform. Scroll down and click save at the bottom.
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If you have any problems, please call ASPS Member Services at (847) 228-9900.

To read more details about the ASPS national campaign, check out the latest edition of Plastic Surgery News

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