BRA Day 2013 focuses on team approach to breast cancer care

Marie Grimaldi
10/01/2013 at 9:00AM

After a successful launch of Breast Reconstruction Awareness (BRA) Day USA last year, the public education campaign continues to gain steam as more plastic surgeons, other breast cancer care specialties and corporate partners line up to support the cause this year on Oct. 16.

The BRA Day USA theme for 2013 is the "team approach" to breast cancer - an effort to ensure that women have a full team of breast cancer care specialists on their side, including a plastic surgeon.

Jewel returns this year to serve as the campaign's spokesperson, and a TV public service announcement (PSA) featuring the singer/songwriter is now airing throughout the United States. The effort - including the first public service announcement distributed last October - has garnered more than 131 million impressions nationwide.

In addition, Jewel's song "Flower," written for breast cancer survivors, continues to raise funds for the Breast Reconstruction Awareness Fund of The PSF. The song is available through iTunes and Amazon. A new PSA and multimedia news release are slated to be issued in October, featuring patients who benefitted from the team approach to breast cancer care and breast reconstruction. Platinum BRA Day supporters Sientra and MTF will also have a prominent presence in the campaign.

Double-loop contest
New this year, BRA Day participants are eligible to enter the BRA Day double-loop ribbon social media contest. The group that executes the most creative use of the BRA Day double ribbon - and records the creative display via the mobile app Vine (which captures and can share six-second looping videos) - will win $5,000 toward planning their 2014 BRA Day event. Vine video entries must be posted to Twitter with the hashtag #closetheloop by Nov. 1. To enter the contest, you must
have signed a BRA Day affiliate agreement, which can be requested via e-mail to

Visit to learn more about how you can become involved in BRA Day USA - an effort that is positively impacting the way women heal after breast cancer. At PSN press time, the following plastic surgeons and organizations have committed to supporting the BRA Day mission in their communities in October.

For the most up-to-date listing of BRA Day USA events, visit

Los Angeles: UCLA
Palo Alto: AirXpanders
Sacramento: Mercy Cancer Institute
San Diego: Naval Medical Center Women's Health Fair (Oct. 9)
Torrance: South Bay Plastic Surgeons BRA & Spa Day (Oct. 25)
West Hollywood: Mossi Salibian, MD

Lone Tree: Park Meadows Cosmetic Surgery CeleBRAtion Event

New Haven: Yale Plastic Surgery

Hollywood: Physician's Institute of Cosmetic and Reconstructive Surgery and Memorial Regional Hospital: "An Evening with Brooke Burke;" Yoav Barnavon, MD: BRA Day Awareness Community Lecture
Pembroke Pines: Memorial Regional Hospital West BRA Day Lunch & Learn

Evans: Southeastern Aesthetic Surgery
Snellville: Signature Plastic Surgery bra decorating contest

Springfield: SIU Plastic Surgery's More Than Just a Pink Ribbon Fashion Show

Kansas City: University of Kansas

Birmingham: Dr. Ellen Plastic and Reconstructive Surgery
West Bloomfield: Forté-Sosa Plastic Surgery bra decorating contest and open house (Oct. 17)

St. Cloud: Midsota Plastic Surgeons bra art exhibit
St. Paul: HealthPartners Cosmetic & Plastic Surgeons open house

New York
Garden City: Long Island Plastic Surgical Group
New York: Nina Naidu, MD

North Carolina
Asheville: Laurence I. Arnold, MD
Charlotte: CMC Cosmetic and Plastic Surgery educational display; Stillwater Plastic Surgery

Lancaster: Central Ohio Plastic Surgery bra drive

Altoona: Blair Plastic Surgery
Pittsburgh: Aestique's All Breast Event; University of Pittsburgh Medical Center's Art of Breast Reconstruction event
Reading: St. Joseph Cancer Center

Rhode Island
Warwick: Pierre Michaud, MD

Chattanooga: Chattanooga Plastic Surgery

Austin: Breast and Body Center
Dallas: AIRS Foundation
Galveston: University of Texas Medical Branch
Houston: Bonnie Baldwin Plastic Surgery
San Antonio: PRMA Plastic Surgery BRA Day rally & Taste of Pink event

Charlottesville: Martha Jefferson Aesthetic and Reconstructive Surgery

Olympia: Novia Plastic Surgery & Northwest Surgical Group

Appleton: Appleton Medical Center
Milwaukee: Zablocki VA Medical Center

For a coplete listing of BRA Day USA events, visit